ValueLab is committed to protecting your privacy and ensuring that your personal information is collected, processed, and stored lawfully, in accordance with the Protection of Personal Information Act (POPIA) 4 of 2013. This Privacy Policy explains how we collect, use, store, and protect your personal information.

We may collect and process the following personal information:

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2.1 Personal Information You Provide

• Name and surname

• Contact details (email, phone number, address)

• Business or company information (if applicable)

• Payment details (if transactions are processed through our website)

• Any other personal data you provide when contacting us

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2.2 Information Collected Automatically

• IP address and browser type

• Website usage data and analytics (such as pages visited and interactions)

• Cookies and tracking technologies (see Section 7: Cookies for details)

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We process your personal information for the following purposes:

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• To provide and manage our services

• To communicate with you regarding inquiries, requests, or transactions

• To improve and personalize user experience on our website

• To comply with legal and regulatory requirements

• For marketing and promotional purposes (with your consent)

We do not sell your personal information. However, we may share your data under the following circumstances:

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• With service providers: To assist with website hosting, analytics, payment processing, and other essential services

• With legal authorities: If required by law or to protect our legal rights

• With third parties (only with your consent): For marketing or partnership purposes

As a data subject under POPIA, you have the right to:

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• Access your information: Request a copy of the personal data we hold about you

• Correction: Request correction of inaccurate or outdated information

• Deletion: Request deletion of your personal data where applicable

• Object to processing: Opt-out of marketing communications or object to certain data processing activities

• Withdraw consent: Withdraw your consent for data collection and processing at any time

We implement reasonable technical and organizational security measures to protect personal data from unauthorized access, loss, or misuse. However, no method of data transmission is 100% secure, and we cannot guarantee absolute security.

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law.